two designers, one collaborative approach
Eric combines creative and technical elements to create communications systems. His core skill sets include developing project concepts, writing, typography, and illustration. Eric has nearly two decades of experience and is passionate about developing creative strategies that help clients achieve their goals.
Eric has always been intrigued with how broad cultural and political influences have shaped design, and how creativity can solve real-world communications challenges.
Eric’s parents are wooden puzzle makers who have embraced a folk art tradition that has been part of American culture for generations. He is inspired by this tradition and how it merges with contemporary design and messaging concepts. The creative process, he thinks, is ultimately about finding joy and meaning in the details of living.
Becca also builds systems, but with a different emphasis. If Eric gets lost in the details, Becca can “pull back,” speaking to the larger questions and challenges of the work. Her point of view tends towards minimalism, guiding the creative process to pare away extraneous details until nothing but the essentials remain.
Her insight has developed through a life invested in creative pursuits. The minimalism is inherited from her father, a gifted architect devoted to creating beautiful living spaces. Becca has her mother to thank for color sensibility and eye for detail. Shew Design’s color choices are Becca’s work.
Becca has worked as a print manager for nearly two decades – working daily with both traditional offset printing presses and digital printing. In 2005, Shew Design purchased a Vandercook SP15 Letterpress. The opportunity to use letterpress printing (including mixing custom Pantone inks) gives her tremendous insight into the mechanics of printing that you would never get from a computer screen. Though letterpress printing is antiquated according to some, Becca continues to reinvent it for contemporary marketing applications in fresh and exciting ways.