information based design

Corewerks is a system of chairs and stools with a joint that subtly pivots as you sit on it, allowing your body to continually shift and adjust. ┬áIt’s a remarkable effect that has to be experienced first hand, and people who try the product often purchase it.

The first round of materials for Corewerks prompted passersby in a retail sales environment to give the chair a try. Simple iconography connects core benefits of the chair with commonly related activities, making the text approachable.


  • logo revision
  • messaging
  • graphic design

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