Corewerks is a system of chairs and stools with a joint that subtly pivots as you sit on it, allowing your body to continually shift and adjust.  It’s a remarkable effect that has to be experienced first hand, and people who try the product often purchase it.

The first round of materials for Corewerks prompted passersby in a retail sales environment to give the chair a try. Simple iconography connects core benefits of the chair with commonly related activities, making the text approachable.