An accessory retail store, The Paperdoll wanted a brand that portrayed the owner’s eclectic style and love of handcrafted objects in a fun and whimsical way.
Shew Design designed artful collages using a variety of branded elements in a fusion of textures, images and colors to create a brand that inspires child-like delight. A wide variety of materials including tags, business cards, and website were created to reinforce the messaging.