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Free hiking guides for hiking Mt. Baker: second edition available today

The Mt. Baker Hiking Guides we designed and produced for Baker Birch Bay Tourism last year were a great success and a second print run was completed this month. Go to Baker Birch Bay Tourism or ask Shew Design for a copy.  The books feature photography by Brett Baunton and writing from Allison Roberts.       …

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customized folders can make your proposals look great

We have used our letterpress quite a few times to print onto presentation folders for clients. We recently completed a proposal delivery system for 2020 LED, including a letterpressed presentation folder and updated proposal template. We appreciate the contrast of the rugged 100% recycled stock and the clean blue lines. Combined with the updated proposal …

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Poster design for KulshanCLT’s Annual Community Party

We recently completed this Poster design for KulshanCLT’s Annual Community Party. KulshanCLT wanted to hold their annual event this year in a location that most people could bike or walk to. When the Boundary Bay Brewery location was chosen, we decided to incorporate beer and biking into the design in a playful way.  

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textures

Carrying a camera with us wherever we go is something we do by default. We often incorporate textures into our work, and on a recent camping trip to Yellowstone we captured a number of textures to add to our library. These images will most often be converted to black and white used to add a …

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Bluegrass Bash poster design

Animals As Natural Therapy has an annual fundraiser live music event at their farm, and this year we donated the Blugrass Bash poster design to help increase awareness and attendance.  

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empathy-based messaging

We recently completed an ad campaign for Cedar Male Medical, a clinic specializing in treating men to balance their testosterone levels (usually including erectile dysfunction). Our messaging strategy was based using empathy-based messaging to prompt the audience to feel comfortable talking to the doctor about a difficult subject.

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Chuckanut Builders t-shirt

Long time supporters of the Subdued Stringband Jamboree, Chuckanut Builders wanted to have shirts designed and produced to wear and show their involvement with this popular event. In collaboration with Blank Studio who created the illustration, we created the below Chuckanut Builders t-shirt design for the ChuB team.

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all together now

With so much marketing taking place through a multitude of different mediums and applications, the tendency is for messages to become ever more fragmented — and more easily forgotten. start with a vision Don’t think of standards and consistency until you have clear vision about why you are important to your audience and are able to distill …

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experience as message

Framing marketing communications in terms of experience opens up new opportunities for engaging your audience. Our Be in Bellingham campaign is one example of this thinking at work; another is a thank you promotion we recently completed for Shew Design. The purpose of the project was to say thanks to clients and collaborators in a …

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experiences > things

A paradox of destination marketing is that while each destination is unique in its own way, the materials and messages people use for different destinations are often indistinguishable from one another. In promoting Bellingham Whatcom County, we wanted to subtly rethink destination marketing to create work that departed from these expectations. We started by making …

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standing out, fitting in

“Just to make this stand out” is to design what “Trust me. This is going to work” is to buddy movies. Both phrases tend to lead to fiascoes of one kind or another. Making things stand out – i.e. making things clash with their surroundings – can be a crucial part of design, but too …

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victory has a thousand parents

Shew Design - no coal exports signs

Years ago, my initial interpretation of the phrase “victory has a thousand parents, but defeat is an orphan” was a cynical one. My take on it was that if a project goes well, people will claim responsibility. The same people will disavow their role if the project meets with a less favorable outcome. As I …

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print intentionally

Shew Design - Leopold presentation folder

Despite all predictions to the contrary, printed communications still play a crucial role in how organizations reach out to their audience. Print has changed, though. It is now more an elective than a requirement, and like any choice it benefits from planning and thinking ahead. You must print intentionally. This can include details like a …

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clean up your navigation through analytics

Most things are more complicated than they need to be. Navigation is no exception. You can fairly easily see what links people use on your website using traffic evaluation tools such as Google Analytics. More importantly, these tools can show you which links people don’t visit. This can help you make informed decisions about revising …

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artwalk with us

Tyree Callahan typewriter

It’s the first Friday of the month. Where will you typically find us that night? At Bellingham’s Artwalk. Downtown is bustling with people going from gallery to gallery, taking breaks for a drink or a meal. Everyone has their list of favorite places to go – we thought we would share ours. First things first. …

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hey, dummy

While developing a packaging concept for a high end manufacturer, we encountered some feedback from a friend of the client who recommended we take an alternate approach. His advice was, literally, “dumb it down.” The product was a gourmet food item (chocolate) for a discriminating, college-educated audience. The argument was based on a perception of the across the board, ever-dwindling …

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making choices, creating value

Making choices, creating value. I constantly think about why people value the things they do, and how design and messaging fit into that larger picture. We recently had a project that gave me a new perspective about these eternal questions. Without giving away the details, here is the situation: the client is an inventor who …

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don’t stop believing

Eric and I started commuting to work on our bikes almost a year ago. Details that were normally overlooked were suddenly noticed and studied. This particular stop sign was one of them. “Don’t” had been added to the sign, and at one point someone had handwritten “believing” below this. Later, for whatever reason, “believing” was …

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Social media resources

Thanks to those of you who attended  our presentation yesterday. Here are the social media resources documents Jackie referenced. Please use these as examples of the planning process she uses to help her clients engage in social media. Resources Sample brain dump Sample social media outline Sample social media calendar We will be happy to …

Read moreSocial media resources

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minimalism, trust, and some really good chocolate

Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the best at learning. That’s what I like to say as I help myself to a generous handful of research. My third. “That’s Callebaut, 54%,” Kevin …

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