cached data
alt-text alt-text alt-text alt-text alt-text alt-text alt-text alt-text alt-text alt-text

when you look into the abyss…

I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate on the problem and be seduced into talking about its causes, outcomes and complexities at the expense of talking about the solution. Marketing is usually …

Read morewhen you look into the abyss…

print ad campaign for Chocolate Necessities

We recently completed a print ad campaign for Chocolate Necessities. They not only make some of the finest chocolate you’ll ever taste, but they offer some very unique truffle flavor combinations you won’t find elsewhere. The ads below were designed to highlight some of these flavors. Another goal of the ad series was to focus …

Read moreprint ad campaign for Chocolate Necessities

[oam id=”9689″ width=”890″ height=”500″] jhf;lksjadhflkasdjhflaskdjfh dsflashjf;lasjdf;lksajdfa sadlkfja;sdlfjksa;ldkfj [oam id=”9689″ width=”890″ heigh=”500″] jhf;lksjadhflkasdjhflaskdjfh dsflashjf;lasjdf;lksajdfa sadlkfja;sdlfjksa;ldkfj [oam id=”9689″ width=”890px” height=”500px”] jhf;lksjadhflkasdjhflaskdjfh dsflashjf;lasjdf;lksajdfa sadlkfja;sdlfjksa;ldkfj [oam id=”9689″ ] jhf;lksjadhflkasdjhflaskdjfh dsflashjf;lasjdf;lksajdfa sadlkfja;sdlfjksa;ldkfj

type management strategies

Shew Design - manage type

Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial role in building a consistent presence across multiple forms of media. Yet, type is something few businesses use effectively, with even large established companies continuously making arbitrary choices with type. Not having type management strategies in …

Read moretype management strategies

simple ways to keep content and branding fresh

Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most out of your investment. the cost of complexity The problem some organizations encounter is undergoing a complicated and detailed process, and then falling short when it’s …

Read moresimple ways to keep content and branding fresh

Marketing OR creativity – is it one or the other?

Marketing OR creativity – is it one or the other? In thinking about creative work, I’ve found it helpful to employ two different ways when approaching the work: self expression and problem solving. Self expression emerges from the individual point of view of the artist – unearthing a person’s interior thoughts and feelings and building …

Read moreMarketing OR creativity – is it one or the other?