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frequently asked questions

What is a campaign?

A strategic effort to prompt your audience to act through a combination of different media—typically print, radio, social media, direct, mail, email, signage, and ads. A campaign always has a start and end date.

Can you help us develop a budget?

Yes. We can build a strategic plan based on your budget and goals that includes schedule, costs, and review it with you. We can also build a media plan that addresses advertising and media costs. We will estimate our costs for creative work and delivery of ads to different media sources.

What if we don’t know what our campaign should say and look like?

We will facilitate conversations with stakeholders to find out your goals and what you would like to communicate. We will collaborate with you to craft messages and designs that connect to your audience.

What if we want to handle some of the work on our own?

We can build a media plan, schedule, and assets that you can implement yourself. We can provide as much training as you need to get started implementing your social media plan.

How will we know if our campaign has worked?

We will manage demographic and boost settings for Facebook and other social media channels to enhance your social media outreach, and show you how to review analytics to track your campaign progress.