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Chocolate Necessities

Chocolate Necessities

 

Chocolate Necessities is a high-end chocolatier located in Bellingham, Washington. 

logo update

  • logo, type, colors

packaging

  • design and messaging

 

ads

  • design and messaging

 

marketing experience

A common thread of the many people who love Chocolate Necessities is the concept of experience—the feeling of attaining new levels of understanding chocolate by interacting with owner Kevin Buck and exploring his wonderful shops.

We saw the primary job of the marketing materials being the communication of this concept. We used two strategies to bring this about. First, a series of infographics that communicated the contents of the product in the most minimal way possible. No extraneous ingredients, no extraneous design.

The second was using a packaging concept with overtones of adventure and exploration, with features somewhat like that of a book–a refreshing departure from a traditional packaging strategy.

The low quantity of these custom chocolate bar flavors allowed us to letterpress print the wrappers. This reinforced the handrafted nature of the product.

I’ve been very happy with the work Shew Design has done for us and would recommend them to other businesses.

Kevin Buck,
Chocolate Necessities