Corewerks is a system of chairs and stools with a joint that subtly pivots as you sit on it, allowing your body to continually shift and adjust.
- logo modification
- colors and typography
- business cards, letterhead
- product labels
- display signage
Sitting in the Corewerks chair produces a remarkable effect that has to be experienced first hand, and people who try the product often purchase it.
The first round of materials for Corewerks prompted passersby in a retail sales environment to give the chair a try.
We developed simple iconography to connect core benefits of the chair with commonly-related activities thus making the text approachable.