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Corewerks

Corewerks

Corewerks is a system of chairs and stools with a joint that subtly pivots as you sit on it, allowing your body to continually shift and adjust.

branding

  • logo modification
  • colors and typography
  • business cards, letterhead

 

collateral

  • brochure
  • product labels
  • display signage

 

information-based design

Sitting in the Corewerks chair produces a remarkable effect that has to be experienced first hand, and people who try the product often purchase it.

The first round of materials for Corewerks prompted passersby in a retail sales environment to give the chair a try. 

We developed simple iconography to connect core benefits of the chair with commonly-related activities thus making the text approachable.