Bellingham Whatcom County Commission Against Domestic ViolenceThe Bellingham/Whatcom County Commission Against Domestic Violence (BWCCADV) helps organizations of all kinds prevent and resolve domestic violence (DV) issues.
- logo redesign
- colors and typography
- business cards, letterhead
- design and messaging
- report covers
- social media
The look we created for the Commission combines a rugged halftone effect with a watercolor texture. This treatment was applied to a variety of stock art images, creating a library of consistent, DV-related images to be used for a background treatment for report covers and similar documents.
Document templates using Sanuk – a high end but affordable typeface – created a polished, classically-informed look intended to contrast the organic, rough quality of the backgrounds. Consistent use of type is intended to project a voice of the organization that is visually distinctive while also projecting both empathy and a degree of professional detachment.
The Commission functions as a source of information and documents about DV issues, so we made easy access to information a critical part of the website. Users can quickly access a library of a wide variety of documents which are sorted in order of importance using built-in sorting mechanisms.
We also collaborated with the client to build a modest social media presence for the organization, including processes for integrating the content across multiple platforms. We also developed an icon library for handling key messages. A “media watch” icon, for example, was used to evaluate the Bellingham Herald’s and other media sources’ ongoing treatment of DV-related stories.
We designed a website that presented the same topics for both teens and parents in separate areas of the site with images and messaging designed to appeal to the two demographics. We developed a targeted Facebook campaign that directed users to the website, running one set of ads directed at teens and another at parents.