Bellingham Whatcom County Commission Against Domestic  Violence

The Bellingham/Whatcom County Commission Against Domestic Violence (BWCCADV) helps organizations of all kinds prevent and resolve domestic violence (DV) issues.


  • logo redesign
  • colors and typography
  • business cards, letterhead


  • design and messaging


  • brochure
  • report covers


  • posters
  • social media
  • website

creating awareness

The look we created for the Commission combines a rugged halftone effect with a watercolor texture. This treatment was applied to a variety of stock art images, creating a library of consistent, DV-related images to be used for a background treatment for report covers and similar documents.

Document templates using Sanuk – a high end but affordable typeface – created a polished, classically-informed look intended to contrast the organic, rough quality of the backgrounds. Consistent use of type is intended to project a voice of the organization that is visually distinctive while also projecting both empathy and a degree of professional detachment.

The Commission functions as a source of information and documents about DV issues, so we made easy access to information a critical part of the website. Users can quickly access a library of a wide variety of documents which are sorted in order of importance using built-in sorting mechanisms.

We also collaborated with the client to build a modest social media presence for the organization, including processes for integrating the content across multiple platforms. We also developed an icon library for handling key messages. A “media watch” icon, for example, was used to evaluate the Bellingham Herald’s and other media sources’ ongoing treatment of DV-related stories.

We designed a website that presented the same topics for both teens and parents in separate areas of the site with images and messaging designed to appeal to the two demographics. We developed a targeted Facebook campaign that directed users to the website, running one set of ads directed at teens and another at parents.

Working with Becca and Eric Shew to develop a new website and branding, along with social media tools such as blogs and facebook, has been a wonderful experience. They were very thoughtful about the needs of our organization and about the issue of domestic violence in our community, conducting their own research and obtaining a high level of input from our staff. They then provided us with tools and guidelines for using those tools in a way that will allow us to continually promote our mission in the community. Throughout the project, both Eric and Becca demonstrated professionalism, a high level of interest in our organization, and a strong work ethic.

Susan Marks,
Director, BWCCADV

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