Kulshan Community Land Trust
The Trust helps creates a community that allows for everyone benefit from permanent, affordable housing.
- logo and type refinement
- business cards, letterhead
- design and messaging
- annual reports
- donor mailings
- event materials
- Facebook post images and messaging
- enewsletter design and messaging
building a community everyone can afford
Kulshan Community Land Trust needed materials and processes for building relationships with Whatcom County residents and helping them learn about more affordable alternatives to home ownership.
We developed a system that helped KulshanCLT reach out to county residents using a combination of traditional and electronic media.
We also created an updated library of textures and illustrations which we incorporated into a series of completed project templates. These were created using finalized copywriting and color corrected photos. We trained KulshanCLT staff on using the template files, including helping them with an easy method of delivering them to a local print vendor.
This updated brand was then applied to a wide range of materials, including donor mailings, annual reports, event graphics, enewsletters, a homeowner story booklet, and assets for social media posts.
The community land trust model can be complicated to explain. We used illustrations in this printed piece to help break the message into easily understandable sections and let visuals help tell the story.