Northwest Straits Foundation

Northwest Straits Foundation cares for the Puget Sound by removing lost and abandoned fishing gear that poses a hazard to people and marine wildlife, restoring local beaches and stabilizing bluffs, and increasing the capacity of local communities to protect marine resources.


  • logo redesign
  • colors and typography
  • business cards, letterhead


  • brochures
  • annual report
  • thank you cards


healing the waters of the northwest straits

We worked with Northwest Straits Foundation by developing a brand identity to help them establish and strengthen relationships with community partners, supporters, and legislators. Our discussions established that there were two core communications challenges. The first challenge was to represent the complicated relationships between three organizations: the Northwest Straits Foundation, the Commission, and the Initiative. Shew Design addressed this issue by building three logo concepts that worked when combined together or on their own.

A second core challenge was to convey an overarching vision that connected the Northwest Straits projects themselves together with the benefits provided by each organization. Shew Design addressed this by developing an annual report that profiled each project in terms of goals, resources, and outcomes. A full-page image accompanying each project vividly spoke to the diversity of the Northwest Straits projects and the impact each had.

The Northwest Straits Foundation has a library of photos that many supporters have contributed to the organization, which allowed the brand to feature photography heavily in its printed materials.

Working with Shew Design was a wonderful experience all around. Their approach was at once artistic and intellectual. Their focus was about solving problems for our organization and communicating our identity in a visual way. The result was a fantastic new logo that communicated a complicated collaborative of organizations as well as promotional materials that are just plain beautiful. And, the process was fun!

Robyn Du Pré,
Executive Director, Northwest Straits Foundation

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