PeaceHealth St. Joseph Health Center
PeaceHealth St. Joseph Medical Center is a leading health care provider in the Pacific Northwest.
- design and messaging
- production and project management
design without ornamentation
PeaceHealth St. Joseph Medical Center asked Shew Design to craft a mission report that communicated the year’s accomplishments in a high-level perspective to supporters and affiliates.
Peacehealth wanted the mission report design to work within their existing brand but also to signal a departure from existing materials. We developed the mission report using existing brand elements within a tightly-controlled grid that was consistent on every page.
The decision about which brand elements to be used was informed by content, utility, and structure instead of ornamentation, resulting in a final product that was in alignment with brand guidelines but simpler and more focused.