design without ornamentation

PeaceHealth St. Joseph Medical Center asked Shew Design to craft a mission report that communicated the year’s accomplishments in a high-level perspective to supporters and affiliates.

Peacehealth wanted the mission report design to work within their existing brand but also to signal a departure from existing materials. We developed the mission report using existing brand elements within a tightly-controlled grid that was consistent on every page.

The decision about which brand elements to be used was informed by content, utility, and structure instead of ornamentation, resulting in a final product that was in alignment with brand guidelines but simpler and more focused.