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Whatcom Alliance for Health Advancement

Whatcom Alliance for Health Advancement

 

WAHA is a non-profit that helps people access the care they need while helping to improve the existing health care system for care providers and patients alike

branding

  • logo redesign
  • colors and typography
  • business cards, letterhead, notecards

collateral

  • brochure
  • advanced care directive packet
  • annual report 

two missions

Whatcom Alliance for Health Advancement (WAHA) needed a brand to help people understand and value their organization and mission. 

(WAHA) helps people get connected to the care they need while helping to facilitate healthcare transformation. The organization has a unique perspective of care, understanding it in both a highly-abstract and a deeply personal way.

We created pieces that reflect these perceptions. Stories were used as collage elements to communicate the personal impact that needing care can have. The collage illustrates how they are a part of larger patterns thus helping the audience to share in WAHA’s dual vision of care.

We made a kit of materials that helped make end of life decisions less complicated and overwhelming, beginning with a map document that shows people every step of the process.

“Who did your branding?” or “Who made this brochure?” Two questions we now get all the time from our partner organizations and friends. With our new look, we now have a clean and concise message to give the community about who we are.

Elya Moore
Whatcom Alliance for Health Advancement