the process
We begin with a conversation to understand your goals, audience, and industry. After developing creative options (typically at least three different options), we will meet to review designs with you. We will then incorporate your feedback, typically through two rounds of revisions.
outcomes
A strong logo is the foundation of your brand. Whether we are developing a logo only, or developing a brand, our process includes documentation for colors and type so your team can maintain consistency and build materials with confidence.
deliverables
- logo files
- PDF and PNG formats
- CMYK and RGB colors
- horizontal and vertical orientations (if appropriate)
- documentation
- colors and type
frequently asked questions
What is the difference between a brand and a logo?
A logo is the visual mark that represents your company — often paired with your name, tagline, or other identifying information.
A brand is the larger system. It includes your logo, but also the colors, typography, messaging, and visual structure that keep everything cohesive. A brand helps your audience recognize you, understand you, and trust you.
I’ve never worked with an agency on a brand or logo design before. How does your process work?
At its core, we start with a conversation about what your logo or brand needs to accomplish. Then we develop a small range of thoughtful, distinct concepts and present them in a way that closely reflects how they’ll function in the real world. You evaluate the work as your audience will.
What do I receive when I purchase a logo design?
You’ll receive your logo in PNG, PDF, and JPEG formats. The PDFs include versions for web, social, print, greyscale, black and white, and (when needed) spot colors. PDFs are prepared for specialized printing such as embroidery, silkscreening, signage, and similar applications. PNGs and JPEGs cover everyday use.
You may also receive alternate orientations (horizontal, vertical), with and without a tagline, depending on your needs. While it can result in multiple files, most day-to-day situations require only one. The goal is a library that serves you well for years.
What do I receive when I purchase a full brand?
In addition to your logo, a brand includes documented colors, typography, and usage guidelines. We typically develop the brand alongside a small set of real-world applications — such as business cards, a website, brochures, or signage. This ensures your brand works cohesively across the materials that matter most, and allows you to see how everything functions together from the start.
What if I like my logo and don’t want a full redesign?
We believe in the saying: first, do no harm. In many cases, we can refine an existing logo without changing its spirit. Sometimes improvements are subtle — simplifying shapes, adjusting spacing, or improving flexibility — while preserving what people already recognize.
Why would I need to change a logo?
If a logo isn’t working, it’s often because it’s too complicated or inflexible. It may not reproduce well at small sizes, in embroidery or silkscreening, or across digital platforms. Sometimes it simply feels visually busy.
Another common issue is a logo that doesn’t work well alongside other elements — such as a tagline or address. A strong logo knows when to stand out and when to support.
Are there different types of logos? Can choices affect cost?
Yes. A text-only logo is called a wordmark. It’s often a smart choice for organizations that want a clean, straightforward identity — especially newer businesses or those working within a tighter budget.
