type: brand, campaign
client: Bellingham Public Schools
deliverables: logo, messaging, social, print collateral

The Good Food Project promises students real food made with love.

Bellingham Public Schools approached us to help create a brand for their new school lunch program and central kitchen. The school district had put a lot of thought and effort into creating a vision for creating a lifetime of healthy eating, a guide of food values, and long term goals for the program. Our goal was to use this as a foundation for a brand that communicated these values and generated excitement for the new food being offered in all school cafeterias.

a brand applied to a diverse set of deliverables

We created and sent out surveys to students, parents, and staff to find out more about what their likes and dislikes were about the current school lunch program and what would encourage them to participate in the school lunch program. This helped us create a logo design and messaging that would appeal to them and that supports the message “Real food, made with love”. This brand was applied to everything from printed menu calendars to food trucks to aprons for kitchen staff.

primary colors

secondary colors

Jacqueline Brawley

Executive Director, Communications and Community Relations

Bellingham Public Schools

We love our new Good Food Project branding in Bellingham Public Schools. Eric and Becca listened carefully to our vision and designed a beautiful, vibrant logo and assets that allow us to move our food services program forward. It is a fresh look that perfectly pairs with our new menu. They are wonderful designers and extremely responsive to our numerous and unique requests, which included a new look for our school menu, an introductory video, buttons, stickers, aprons and even vehicle graphics. In addition to being very talented, they are lovely, funny and fun people to work with.

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