simplified brand
The San Juan Islands are full of incredible landscapes and ocean views. Photographs of the area Friends works to protect are featured heavily in their branded materials. We devloped a brand that was simple in order to highlight the natural photos.
donor support
Friends of the San Juans relies largely on community support to do the work they do. Support in the form of involvement in their programs, events, and workgroups, and financial support. Print materials play a large role in fostering this participation. Multiple pieces are mailed to donors and community members each year, so our goal is to keep the message consistent while making the visuals fresh and inviting to open.
a natural palette
The color palette draws directly from the natural world that Friends of the San Juans works to protect. A rich blue reflects the waters of the Salish Sea, while a grounded green echoes the lush landscapes of the islands themselves. A warm orange captures the quality of light and sun that defines life in the Pacific Northwest. Supporting secondary colors extend this connection to the natural environment.
Katie Fleming
Community Engagement Director
Friends of the San Juans
Shew Design not only develops outstanding products for us at Friends of the San Juans, but are excellent collaborators and our staff feels like an integral part of the design team. They are great at organizing project timelines and help us meet our deadline goals.
