We created marketing materials for National Association of Community Health Centers to help them communicate messages about the value of health centers, how Medicaid works, and the importance of advocacy. We have used illustrations and infographics in print, social media, and videos to make the information more approachable.
A series of animated videos help people understand the benefits of Medicaid. They were developed through collaboration with groups of people who provided feedback through scripting, storyboards and then through finalized videos.
bringing messages to life
The topic of reports and documents are clear at a glance through the use of cover page illustrations. The use of illustrations and infographics make NACHC’s advocacy and informational messages approachable and impactful.
color with purpose and personality
Rather than developing a new color palette, we worked within the association’s existing brand system — using their primary colors to anchor document designs and reinforce brand consistency. For illustrations, infographics, and video elements, we drew from the secondary palette to bring warmth, energy, and variety to the work.
Susan Burton
National Grassroots Advocacy Director
National Association of Community Health Centers
Shew Design consistently produces great communications tools for our national advocacy efforts. They encouraged us to invite a diverse group of stakeholders to be part of an advisory group for each project. After listening to multiple voices, they made recommendations, including creative strategies we had not considered. Communicators across the country love the assets they have created. We will definitely continue to work with Shew Design!
