type: brand, campaign, website
client: Whatcom County Health Department
deliverables: logo, messaging, website, social, print collateral

supporting employers during the COVID-19 pandemic

The Safer. Stronger. Together campaign was formed to support businesses and organizations as they began to reopen during the COVID-19 pandemic. The ultimate goal of this campaign is to keep the Whatcom County community healthy while building consumer confidence and reopening the economy.

support materials

We created the branding and messaging for this project. The campaign was developed alongside the Whatcom County Health Department and included input from dozens of local organizations, including Western Washington University, Whatcom Tourism, multiple Chambers of Commerce, and dozens of local businesses. This project was early on in the COVID pandemic, and design and messaging around this topic was a learning process for everyone.

website

We created a website that features multiple databases of custom content, including downloadable assets, an event management system, and multiple forms for requesting information or signing up to receive a weekly newsletter. The site acts as a hub for the campaign. There is a resource page with posters, fliers, and other documents for employers, and an event page set up so that events can be easily promoted on Facebook, automatically pulling up a specific image and copywriting when the link is posted on social media.

promoting the campaign

We developed social media assets, including images and messaging, and delivered it via an online spreadsheet that made it easy for the team to schedule and track posts. We also delivered a toolkit that allowed them to create new posts independently. Stakeholders were also encouraged to regularly share campaign generated posts.

primary colors

secondary colors

website features

database development

We developed multiple databases designed to work with one another

  • resources for managing libraries of downloadable materials
  • events designed to be promoted over social media and which appear on calendars and archives
  • community leaders with photos, credentials, and contact info that could be linked with events
Google Analytics

Google Analytics installed for tracking site traffic, sources, user behavior, and additional statistics.

documentation

Key concepts and procedures explained in step-by-step processes through online documentation.

forms

Interactive forms that send submissions to an email address or to a secure online database installed and configured.

simplified forms

Additional security enhancements that protect the site from being hacked through brute force attacks, use of weak passwords, out of date plugins, and similar vulnerabilities.

social media integration

Social media integration in the form of links to social media accounts, feeds, or email signups.

support

Support options available for making sure plugin updates, backups, training, and enhancements are available and that the site stays online.

fully responsive

Works on every sized device from mobile phones to desktop machines with larger monitors.

Elizabeth Boyle

owner

Elizabeth Boyle Consulting

Shew Design jumped in so beautifully, quick to catch on to what we wanted to make happen, and keeping pace with a hectic “we need this now” approach. There are many stakeholders engaged in this project and they are able to wrap their arms around all the insights and ideas. I’m so grateful for their expertise, attention to detail, project design, and their overall approach to working with our diverse group!

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