type: brand, campaign, website
client: Whatcom County Health Department
deliverables: logo, messaging, website, social, print collateral, video

using the power of positive interactions to prevent youth drug and alcohol abuse

We developed a social norms marketing campaign for Whatcom Families using data from local surveys. The campaign included web, video, social media, bus graphics, and print collateral.

website

We created a website for the Whatcom Families social norms marketing campaign. Local families can use the site to find more information about talking with kids about drug and alcohol use. Bus ads, social media, and other online advertising drove people to the website. The site contains statistics organized by category, videos, and a resource page with additional information and support options.

the campaign in print

To be inclusive, it was important that the campaign did not live exclusively online.  All the campaign information was compiled in a printed booklet. It contains survey data organized by topics and includes overviews and tips for talking with kids about drug and alcohol use.

a brand toolkit

A series of illustrations featuring a wide mix of different populations, scenes, and recognizable local landmarks made it fast and easy to create customized designs that worked for a wide variety of applications. Illustrations were created by John McColloch.

short videos

We created short animated videos appropriate for sharing on social media. The messages are kept very specific and prompt viewers to go to the website for more info.

social media

We created a social media toolkit for Whatcom Families that allowed them to independently manage their campaign. A single spreadsheet contained links to images and text for posts so they had one location to manage content and to track posts.

primary colors

secondary colors

website features

Google Analytics

Google Analytics installed for tracking site traffic, sources, user behavior, and additional statistics.

documentation

Key concepts and procedures explained in step-by-step processes through online documentation.

simplified forms

Additional security enhancements that protect the site from being hacked through brute force attacks, use of weak passwords, out of date plugins, and similar vulnerabilities.

social media integration

Social media integration in the form of links to social media accounts, feeds, or email signups.

support

Support options available for making sure plugin updates, backups, training, and enhancements are available and that the site stays online.

fully responsive

Works on every sized device from mobile phones to desktop machines with larger monitors.

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