type: campaign, website
client: Whatcom Museum
deliverables: messaging, social, print collateral, video

stimulating curiosity and inspiring preservation

The Whatcom Museum provides innovative and interactive educational programs and exhibitions about art, nature, and Northwest history. Our goal for the Museum marketing work we produce is to intrigue the viewer, sometimes inviting them to question what they are looking at and inspire them to come to the Museum to see more. Artwork is typically the most prominent part of the design.

Modern Quilt exhibition poster designs

For the Modern Quilts exhibition, we created an MQ logo shape that was simple and could be filled with images of quilts from the show. This design allowed us to create multiple branded poster designs that highlight the diversity of quilt designs. This look and feel translated well to video, and we created a short video that didn’t require a voiceover or subtitles to give the viewer a clear idea of what the exhibition was about.

celebrating biodiversity’s beauty

This exhibition explored artists’ pivotal role in raising awareness about biodiversity’s importance. We chose an oversized format for the primary print piece so we could feature a variety of images and let some images be reproduced at a large size for maximum impact. The result was a brochure that gave the viewer a sense of what the exhibition was like while making them want to come to see more. We created a number of videos that each focused on a specific aspect of the exhibition and these were shared on social media throughout the exhibition.

website

We redesigned the Whatcom Museum website to be more visually appealing and to better handle their complex menu. The result is a more user-friendly site that is easier to navigate and easier for staff to add new exhibitions, events, and programs.

newsletter redesign

The Museum’s quarterly newsletter has months worth of exhibitions, events, and programs to preset to members. We designed a new template that allows some pages to be text heavy, while sections for exhibitions have breathing room to feature large images of artwork. The cover was redesigned to intrigue the viewer with an image from an upcoming exhibition filling the entire page. Credits that were normally included along side the piece were located inside, inviting the reader to open the booklet. We developed additional colors for their brand and used them as bars along the top and bottom of section pages to help organize the content.  The result is a newsletter that is inviting and easy to navigate.

website features

Google Analytics

Google Analytics installed for tracking site traffic, sources, user behavior, and additional statistics.

documentation

Key concepts and procedures explained in step-by-step processes through online documentation.

forms

Interactive forms that send submissions to an email address or to a secure online database installed and configured.

simplified forms

Additional security enhancements that protect the site from being hacked through brute force attacks, use of weak passwords, out of date plugins, and similar vulnerabilities.

social media integration

Social media integration in the form of links to social media accounts, feeds, or email signups.

support

Support options available for making sure plugin updates, backups, training, and enhancements are available and that the site stays online.

fully responsive

Works on every sized device from mobile phones to desktop machines with larger monitors.

Christina Claassen

Marketing & Public Relations Manager

Whatcom Museum

We love working with Shew Design. They offer clear communication, interpret design ideas in unique and thoughtful ways, and create outstanding quality materials. We’ve been working with Shew Design on both our website management, as well as, digital and print collateral and have been extremely pleased. We highly recommend them!

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