branding
The branding process started with multiple discussions about Ecotech Solar’s business goals, its different audiences, and its process. We began by designing a clean and easily recognizable logo and brand, using a color palette that suggested sun, sky, and energy. We applied this to a number of deliverables including a website, print materials, and signage.
website
We developed a website that communicated not just what Ecotech Solar did, but the unique process and set of services it offered its clients. Messaging and icons were developed as part of the branding, and helped tell the story of solar power.
blue skies, bright energy
Blue and orange sit at opposite ends of the color spectrum, which makes them a natural pairing for a brand built on contrast and balance — clean energy meeting bold ambition. The blue evokes open skies, trust, and stability, qualities that matter when customers are making a significant investment in their home or business. The warm orange brings energy, optimism, and forward momentum, nodding directly to the sun that powers everything Ecotech Solar does.
bold, modern, built to last
Typography for Ecotech Solar was chosen to reinforce the company’s dual identity: an established, trustworthy business and a forward-thinking industry leader. A clean, geometric sans-serif serves as the primary typeface, projecting confidence and modernity without feeling cold or corporate. Its precise letterforms echo the precision and engineering that solar installation demands, while remaining highly legible across both print and digital applications.
website features
Google Analytics installed for tracking site traffic, sources, user behavior, and additional statistics.
Interactive forms that send submissions to an email address or to a secure online database installed and configured.
Additional security enhancements that protect the site from being hacked through brute force attacks, use of weak passwords, out of date plugins, and similar vulnerabilities.
Works on every sized device from mobile phones to desktop machines with larger monitors.
Dana Brandt
Owner
Ecotech Solar
Shew Design cares deeply about quality and customer satisfaction. They listened to our input and worked hard to make our new brand representative of who we are and something we’re excited about.
