Two smiling professionals posing against a white background. Man on left wears light blue shirt and dark tie. Woman on right wears black top with patterned pants and pendant necklace.

ARE

More than a studio

about Shew Design

We’re a small, tight-knit team that thrives on curiosity, creativity, and collaboration. Do you want to know about Shew Design? With over 20 years of experience, we can help your organization tell your story in a way that’s both strategic and visually compelling, helping you reach the people who matter the most in a noisy world.

Becca leads every project with an instinct for precision—clean, minimalist design that works equally well on screen and in hand. She has a sharp eye for color and texture, and a rare ability to hear not just what clients say, but what they mean. As Shew Design’s operational lead, she manages timelines, guides client relationships, and translates needs into work that feels both practical and inspired.

BECCA

Eric thinks in two languages: visual and verbal. With a background in creative writing and design, he has an unusual ability to find connections—between a client’s words and their meaning, between a complex idea and its most elegant form. As Shew Design’s creative lead, he leads design, copywriting, and web development, crafting work that connects with the people it’s meant to reach.

ERIC

What we do

brand

We develop integrated brand systems that help your audience find, understand, and value your organization. A strong brand addresses color, typography, language, photography, illustrations, and more—creating consistency across every touchpoint.

logo and tagline design
print collateral
brand strategy
social media assets

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web

We build WordPress websites from the ground up to accomplish your specific goals. Through strategic writing, design, and database integration, we create sites that are easy to update and maintain. Multiple support options are available for the sites we create.

front and back end development (PHP, Javascript, CSS)
documentation to assist in managing and keeping site content fresh

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video

We make short videos for social media and websites. These videos use animation, interviews, and infographics. We script, storyboard, and edit each video carefully and collaboratively. We work with our clients to tell stories in a simple, cost-effective way.

infographics-based videos
event promotions
public alerts and announcements

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print

We work with trusted vendors to bring your brand into the physical world—overseeing print, signage, and apparel production to ensure consistency with your brand standards. When we’re not overseeing production directly, everything we deliver is print-ready for your vendors.

vendor research and recommendations
print, signage, and apparel oversight
print-ready file delivery

social

We develop social media plans that give your organization a clear, actionable path forward—creating the messaging, imagery, and strategy your team needs to execute with confidence.

social media strategy and platform recommendations
content creation, including messaging and imagery
boosted post and audience recommendations
content calendars

our thinking

telling your color story

“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to…

Why simple logos usually win

When people think about logo design, there’s often an assumption that more detail means more meaning. But in practice, the…

Signs your organization has outgrown its brand

Organizations naturally evolve. They grow, expand their services, and often reach audiences they didn’t originally anticipate. But brands don’t always…

planning for a successful web design project

As with any project, planning can help you save money and time on your web project. Here are some tips…

logo update strategies that work: thinking beyond duct tape

Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can…

what makes a logo work?

Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years….

chameleon no more! strategies for branding your website

“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very…

a faster, smarter web design process

When are you finished with your website? You never are, a challenge that makes it difficult to measure progress or evaluate results when…

selecting a web design agency: five qualities to look for

The process of selecting a web design agency can be difficult. An abundance of companies, technologies, and processes make the selection process challenging…

websites on a budget: negotiation and collaboration strategies that work

time, quality, money A time-honored project management principal is that you can pick only two of the above for any project. Whether this…

when to rebrand, and when not to

First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions…

brand building: five critical things people often overlook

Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in…

website redesign? Six things to consider.

six things to look for in a website redesign Every website is different; yet, the best sites always have a…

change the conversation: new ways to listen to your clients

paying attention to your audience We recently offered to make a referral to a partner company that was declined because…

five techniques for using content to engage your audience

approaches for creating value and awareness while dispelling confusion A big part of writing and design is taking complicated messages and…