Becca is the operational lead at Shew Design, specializing in clean, minimalist design across digital and print. She leads projects with a sharp eye for color and texture, and a knack for turning what clients need into work that’s both practical and inspired.
“Do those two colors go together?” Occasionally I hear some version of the above in an initial branding presentation, usually when I show a direction that pushes past what a client expected. It’s a fair question. Most of us are taught early which colors are safe together and which ones aren’t. But sometimes brand color …
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When people think about logo design, there’s often an assumption that more detail means more meaning. But in practice, the opposite tends to be true. The logos that work best are usually the simplest ones. Not necessarily the most minimal—but the most focused. Logos have to work in the real world. A logo doesn’t live …
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“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to create a successful color palette I seem to rely on intuition, but that’s only because after years of creating color families some things become second nature. There are some basic rules to follow when getting …
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Organizations naturally evolve. They grow, expand their services, and often reach audiences they didn’t originally anticipate. But brands don’t always evolve at the same pace. When a brand falls out of sync with the organization it represents, it usually doesn’t happen all at once. It shows up in small ways. Things start to feel just …
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