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telling your color story
“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to…
take
the
tour
branding
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logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can…
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chameleon no more! strategies for branding your website
“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very…
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when to rebrand, and when not to
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions…
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brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in…
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Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients…
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Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a…
