“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to create a successful color palette I seem to rely on intuition, but that’s only because after years of creating color families some things become second nature. There are some basic rules to follow when getting …
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo while preserving its essential qualities and ideas make the logo a better fit for specific uses (for example social media, video, etc.) modernize the logo by …
“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very well. Perhaps too well, because the approach people use for building websites is creating strangely uniform results. The banner, the three columns, the icons, the logo in the corner—perhaps we’ve seen these things a few too many …
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions and challenges into the forefront and opens the door to planning ahead. Yet, a rebranding is not always beneficial and may create more problems than it solves. Here are some guidelines that you can use for thinking …
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than ever before. Success means meeting today’s challenges, but tomorrow’s as well. Here are some strategies we’ve found helpful for building brands that stand up to …
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors for new ways of interacting with people and can help your audience use your site to solve problems and strengthen their connection with your brand. …
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences, relationships, and choices. Families are about marketing systems and they can benefit your organization’s branding strategy. Visually, a family of icons has one shared element …
Long time supporters of the Subdued Stringband Jamboree, Chuckanut Builders wanted to have shirts designed and produced to wear and show their involvement with this popular event. In collaboration with Blank Studio who created the illustration, we created the below Chuckanut Builders t-shirt design for the ChuB team.
I thought The Devil Wears Prada had a wonderful insight into the culture of design and the mindset of designers. You may be able to tell at a glance that I am somewhat of a stranger to fashion, but there was much of this movie I could relate to – none more so than the …
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While they liked the design on paper, the same design on screen felt cool to the touch – overly so. We agreed with their perception. …
Event graphics and messaging are great opportunities for organizations to capture interest by exploring different ideas and flavors in their communication. Shew Design takes a branded approach to event graphics, creating a few simple elements that can be easily repeated in any number of other materials. We think of this as our toolkit, with the …
