Signs your organization has outgrown its brand
Organizations naturally evolve. They grow, expand their services, and often reach audiences they didn’t originally anticipate. But brands don’t always evolve at the same pace. When a brand falls out…
messaging
brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than…
website redesign? Six things to consider.
six things to look for in a website redesign Every website is different; yet, the best sites always have a few things in common. As you consider a website redesign…
change the conversation: new ways to listen to your clients
paying attention to your audience We recently offered to make a referral to a partner company that was declined because of terminology. The client wanted “SEO,” the company didn’t want…
Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors…
empathy-based messaging
We recently completed an ad campaign for Cedar Male Medical, a clinic specializing in treating men to balance their testosterone levels (usually including erectile dysfunction). Our messaging strategy was based using…
all together now – standards and consistency
With so much marketing taking place through a multitude of different mediums and applications, the tendency is for messages to become ever more fragmented — and more easily forgotten. start…
experiences > things
A paradox of destination marketing is that while each destination is unique in its own way, the materials and messages people use for different destinations are often indistinguishable from one…
victory has a thousand parents
Years ago, my initial interpretation of the phrase “victory has a thousand parents, but defeat is an orphan” was a cynical one. My take on it was that if a…
print intentionally
Despite all predictions to the contrary, print communications still play a crucial role in how organizations reach out to their audience. Print has changed, though. It is now more an…
clean up your navigation through analytics
Most things are more complicated than they need to be. Navigation is no exception. You can fairly easily see what links people use on your website using traffic evaluation tools…
a timely debate
For over a year now, our company has been working with RE Sources for Sustainable Communities and Climate Solutions to create messaging and graphics about the coal train issue. An…
Komen & Planned Parenthood
The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come…
Powering past coal
The Power Past Coal website was conceived to be a media hub around the coal train issue impacting the Pacific Northwest. For the unfamiliar: the issue is about a coal…
print ad campaign for Chocolate Necessities
We recently completed a print ad campaign for Chocolate Necessities. They not only make some of the finest chocolate you’ll ever taste, but they offer some unique truffle flavor combinations…
