“Do those two colors go together?” Occasionally I hear some version of the above in an initial branding presentation, usually when I show a direction that pushes past what a client expected. It’s a fair question. Most of us are taught early which colors are safe together and which ones aren’t. But sometimes brand color …
“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to create a successful color palette I seem to rely on intuition, but that’s only because after years of creating color families some things become second nature. There are some basic rules to follow when getting …
Organizations naturally evolve. They grow, expand their services, and often reach audiences they didn’t originally anticipate. But brands don’t always evolve at the same pace. When a brand falls out of sync with the organization it represents, it usually doesn’t happen all at once. It shows up in small ways. Things start to feel just …
As with any project, planning can help you save money and time on your web project. Here are some tips that can help you prepare for a successful web design project. Build a great team A team of people who are actively engaged in the project from beginning to end makes a huge difference in …
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo while preserving its essential qualities and ideas make the logo a better fit for specific uses (for example social media, video, etc.) modernize the logo by …
“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very well. Perhaps too well, because the approach people use for building websites is creating strangely uniform results. The banner, the three columns, the icons, the logo in the corner—perhaps we’ve seen these things a few too many …
time, quality, money A time-honored project management principle is that you can pick only two of the above for any project. Whether this idea is true or not, the concept of framing your next web project as a balancing act can help you save time and money. Here are some simple strategies for creating websites on a …
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than ever before. Success means meeting today’s challenges, but tomorrow’s as well. Here are some strategies we’ve found helpful for building brands that stand up to …
six things to look for in a website redesign Every website is different; yet, the best sites always have a few things in common. As you consider a website redesign for your company or organization, ensure it uses the following: a clear message that creates clarity about your company or organization, what it does, how …
how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up your website for the first time. This small parcel of real estate has the critical job of connecting with your audience, either by communicating information …
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors for new ways of interacting with people and can help your audience use your site to solve problems and strengthen their connection with your brand. …
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences, relationships, and choices. Families are about marketing systems and they can benefit your organization’s branding strategy. Visually, a family of icons has one shared element …
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most out of your investment. the cost of complexity The problem some organizations encounter is undergoing a complicated and detailed process, and then falling short when it’s …
