Our escape from Microsoft Office

Shew Design is by no means an anti-Microsoft company. We have used (and enjoyed) Microsoft products for years. I think Windows continues to get better and better and my Windows-based design computers are, despite the occasional hiccup, wonderful, remarkable contraptions. No creative person in the history of the world prior to this point has had …

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Shew Design - manage type

type management strategies

Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial role in building a consistent presence across multiple forms of media. Yet, type is something few businesses use effectively, with even large established companies continuously making arbitrary choices with type. Not having type management strategies in …

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simple ways to keep content and branding fresh

Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most out of your investment. the cost of complexity The problem some organizations encounter is undergoing a complicated and detailed process, and then falling short when it’s …

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