cached data
alt-text alt-text alt-text alt-text alt-text alt-text alt-text alt-text alt-text alt-text
Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

planning for a successful web design project

As with any project, planning can help you save money and time on your web project. Here are some tips that can help you prepare for a successful project. Build a great team A team of people who are actively engaged in the project from beginning to end makes a huge difference keeping the project …

Read moreplanning for a successful web design project

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

thinking beyond duct tape: logo update strategies that work

Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design.  A logo modification can correct issues that are not working in the existing logo while preserving its essential qualities and ideas make the logo a better fit for specific uses (for example social media, video, etc.) modernize the logo by …

Read morethinking beyond duct tape: logo update strategies that work

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

what makes a logo work?

Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years. A logo is always an investment. Nothing says more about a design studio’s work than the logos they create. Some hold up year after year, where others last only a few months. The difference emerges from attention to detail, thoughtfulness, …

Read morewhat makes a logo work?

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

chameleon no more! strategies for branding your website

“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very well. Perhaps too well, because the approach people use for building websites is creating strangely uniform results.  The banner, the three columns, the icons, the logo in the corner—perhaps we’ve seen these things a few too many …

Read morechameleon no more! strategies for branding your website

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

landing page strategies: making the most of the most valuable real estate in the world

how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up your website for the first time. This small parcel of real estate has the critical job of connecting with your audience, either by communicating information …

Read morelanding page strategies: making the most of the most valuable real estate in the world

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

Thanking your clients and customers

We learn the importance of saying thanks at an early age. “Thank you” communicates appreciation, gratitude, and respect.  It’s a message that never gets old. Strangely, many businesses and organizations forget about saying thank you or say it in such a perfunctory way that it seems more like an automatic response than a meaningful expression. We believe relationships …

Read moreThanking your clients and customers

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

Commercial Street Night Market

The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful collaboration with Dean Fearing, who came up with the original night market idea, and Rick Mullen, who created a beautiful rendering of his vision for the market. …

Read moreCommercial Street Night Market

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

Free hiking guides for hiking Mt. Baker: second edition available today

The Mt. Baker Hiking Guides we designed and produced for Baker Birch Bay Tourism last year were a great success and a second print run was completed this month. Go to Baker Birch Bay Tourism or ask Shew Design for a copy.  The books feature photography by Brett Baunton and writing from Allison Roberts.       …

Read moreFree hiking guides for hiking Mt. Baker: second edition available today

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

customized folders can make your proposals look great

We have used our letterpress quite a few times to print onto presentation folders for clients. We recently completed a proposal delivery system for 2020 LED, including a letterpressed presentation folder and updated proposal template. We appreciate the contrast of the rugged 100% recycled stock and the clean blue lines. Combined with the updated proposal …

Read morecustomized folders can make your proposals look great

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

Poster design for KulshanCLT’s Annual Community Party

We recently completed this Poster design for KulshanCLT’s Annual Community Party. KulshanCLT wanted to hold their annual event this year in a location that most people could bike or walk to. When the Boundary Bay Brewery location was chosen, we decided to incorporate beer and biking into the design in a playful way.  

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

textures

Carrying a camera with us wherever we go is something we do by default. We often incorporate textures into our work, and on a recent camping trip to Yellowstone we captured a number of textures to add to our library. These images will most often be converted to black and white used to add a …

Read moretextures

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

Bluegrass Bash poster design

Animals As Natural Therapy has an annual fundraiser live music event at their farm, and this year we donated the Blugrass Bash poster design to help increase awareness and attendance.  

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

Chuckanut Builders t-shirt

Long time supporters of the Subdued Stringband Jamboree, Chuckanut Builders wanted to have shirts designed and produced to wear and show their involvement with this popular event. In collaboration with Blank Studio who created the illustration, we created the below Chuckanut Builders t-shirt design for the ChuB team.

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

experience as message

Framing marketing communications in terms of experience opens up new opportunities for engaging your audience. Our Be in Bellingham campaign is one example of this thinking at work; another is a thank you promotion we recently completed for Shew Design. The purpose of the project was to say thanks to clients and collaborators in a …

Read moreexperience as message

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

standing out, fitting in

“Just to make this stand out” is to design what “Trust me. This is going to work” is to buddy movies. Both phrases tend to lead to fiascoes of one kind or another. Making things stand out – i.e. making things clash with their surroundings – can be a crucial part of design, but too …

Read morestanding out, fitting in

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

victory has a thousand parents

Shew Design - no coal exports signs

Years ago, my initial interpretation of the phrase “victory has a thousand parents, but defeat is an orphan” was a cynical one. My take on it was that if a project goes well, people will claim responsibility. The same people will disavow their role if the project meets with a less favorable outcome. As I …

Read morevictory has a thousand parents

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

hey, dummy

While developing a packaging concept for a high end manufacturer, we encountered some feedback from a friend of the client who recommended we take an alternate approach. His advice was, literally, “dumb it down.” The product was a gourmet food item (chocolate) for a discriminating, college-educated audience. The argument was based on a perception of the across the board, ever-dwindling …

Read morehey, dummy

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

don’t stop believing

Eric and I started commuting to work on our bikes almost a year ago. Details that were normally overlooked were suddenly noticed and studied. This particular stop sign was one of them. “Don’t” had been added to the sign, and at one point someone had handwritten “believing” below this. Later, for whatever reason, “believing” was …

Read moredon’t stop believing

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

minimalism, trust, and some really good chocolate

Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the best at learning. That’s what I like to say as I help myself to a generous handful of research. My third. “That’s Callebaut, 54%,” Kevin …

Read moreminimalism, trust, and some really good chocolate

Tell us a bit about yourself and your project!

Type of project*

websitebrand or logomarketing campaignother

* required field

a timely debate

Shew Design - Power Past Coal flier

For over a year now, our company has been working with RE Sources for Sustainable Communities and Climate Solutions to create messaging and graphics about the coal train issue. An overview of the issue can be found here. It has been a challenging project. Challenging in the sheer complexity of the issue: the impacts of …

Read morea timely debate