For over a year now, our company has been working with RE Sources for Sustainable Communities and Climate Solutions to create messaging and graphics about the coal train issue. An overview of the issue can be found here. It has been a challenging project. Challenging in the sheer complexity of the issue: the impacts of …
I thought The Devil Wears Prada had a wonderful insight into the culture of design and the mindset of designers. You may be able to tell at a glance that I am somewhat of a stranger to fashion, but there was much of this movie I could relate to – none more so than the …
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While they liked the design on paper, the same design on screen felt cool to the touch – overly so. We agreed with their perception. …
While reading Making Ideas Happen by Scott Belsky, I ran across a quote by designer Michael Bierut. “The problem contains the solution.” Often what seems like an obstacle in a creative project ends up inspiring brilliant designs that would not have been explored were the obstacle not there. In Michael Bierut’s case, the challenge was …
Event graphics and messaging are great opportunities for organizations to capture interest by exploring different ideas and flavors in their communication. Shew Design takes a branded approach to event graphics, creating a few simple elements that can be easily repeated in any number of other materials. We think of this as our toolkit, with the …
Shew Design is by no means an anti-Microsoft company. We have used (and enjoyed) Microsoft products for years. I think Windows continues to get better and better and my Windows-based design computers are, despite the occasional hiccup, wonderful, remarkable contraptions. No creative person in the history of the world prior to this point has had …
Garamond is one of a handful of typefaces that designers of all eras return to again and again. Apple used the condensed form in the late eighties, and it became the quintessential typographic solution for business communications in the early nineties. People who make lists of the most readable fonts tend to pick Garamond first. …
Hidden messages, conveyed through optical illusions, puns, subliminal messages, riddles, and in jokes, have always played a unique role in visual communications. They raise questions that are fun to ask, but often impossible to answer. More than anything, they appeal to a childlike delight we all share in finding in things ‘hidden in plain sight.’ I’ve read that …
The Power Past Coal website was conceived to be a media hub around the coal train issue impacting the Pacific Northwest. For the unfamiliar: the issue is about a coal terminal proposed to be built at Cherry Point in Whatcom County. If built, this would create an enormous influx of trains carrying coal – and with …
speak friend and enter A fundamental principle about marketing communication relates to making it easy for the audience to understand what you’re trying to say. A message that requires serious thought is almost certainly going to be upstaged by less demanding messages. Yet, as I see marketing as the strategic breaking of rules, I can …
“I would have written you a shorter letter, but I didn’t have the time.” — Mark Twain The process of developing meaningful content for websites is sometimes a bigger challenge than the technical construction of the website itself. One reason for this is that there is essentially no limit to need. The freeform nature …
The combination of new location, a daily bike commute, and quick daily walks have made Becca and me much more sensitive to the changing seasons this year. Readers of previous posts will remember that leaves are of particular interest to us this fall. We were especially struck with the incredible richness and range of colors, …
Thinking about where I invest my time and energy, I look at other artists and see what I can learn from the decisions they’ve made. Without a doubt, the best creative people I know are people who have made a life choice of doggedly exploring new ways of working and thinking about their craft – whatever …
For the past year or so, our company has been gradually using more web-based applications as part of our daily work. So far, the process has been an unqualified success. Cloud computing not only allows us to work more efficiently but it has given us new resources that open the door to a whole new …
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring the how. As always, the process begins with focusing on your message, ideally your one message. Deciding on a core message is often the biggest …
A holiday card commissioned by the Port of Bellingham became a little object lesson in design. The assignment was simple enough: use a series of historical photos to convey a message of holiday wishes without using symbolism related to any one religious tradition. In a sense, creating cohesion. The tricky thing about the project was that there …
A recent project we recently completed for our longtime friend and collaborator Christina Wright became a little object lesson in the art of being invisible. The project was a monograph of the paintings of Ann B Kobdish (Christina’s late mother). The quality of Ann’s work is impressive, and we immediately understood that we would be …
We recently completed a print ad campaign for Chocolate Necessities. They not only make some of the finest chocolate you’ll ever taste, but they offer some unique truffle flavor combinations you won’t find elsewhere. The ads below were designed to highlight some of these flavors. Another goal of the ad series was to focus on …
Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial role in building a consistent presence across multiple forms of media. Yet, type is something few businesses use effectively, with even large established companies continuously making arbitrary choices with type. Not having type management strategies in …
Color is the place where our brain and the universe meet. – Paul Klee Though our eyes can distinguish millions of different shades of colors, our color vocabulary is limited in comparison – about thirty words in all. As a species, those words – colorful language – enter vocabulary at a snail’s pace, using a …
