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selecting a web design agency: five qualities to look for

The process of selecting a web design agency can be difficult. An abundance of companies, technologies, and processes make the selection process challenging and confusing. And with your website often being the first point of contact your audience has with your organization, it’s important that that your website opens the right doors for you. Here are some tips for identifying an …

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websites on a budget: negotiation and collaboration strategies that work

time, quality, money A time-honored project management principal is that you can pick only two of the above for any project. Whether this is idea is true or not, the concept of framing your next web project as a balancing act can help you save time and money. Here are some simple strategies that can help you save money. create and deliver …

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rebranding: when (and when not) to do it

First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions and challenges into the forefront and opens the door to planning ahead. Yet, a rebranding is not always beneficial and may create more problems than it solves. Here are some guidelines that you can use for thinking …

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simple ways to keep content and branding fresh

the cost of complexity Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most out of your investment. The problem some organizations encounter is undergoing a complicated and detailed process, and then falling short when it’s …

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landing page strategies: making the most of the most valuable real estate in the world

how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up your website for the first time. This small parcel of real estate has the critical job of connecting with your audience, either by communicating information …

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Six ways online libraries can strengthen your brand

If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors for new ways of interacting with people and can help your audience use your site to solve problems and strengthen their connection with your brand. …

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Six ways logo families can benefit your organization’s branding strategy

Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences, relationships, and choices. Families are about marketing systems. Visually, a family of icons has one shared element that ties things together. This can be a …

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Thanking your clients and customers

We learn the importance of saying thanks at an early age. “Thank you” communicates appreciation, gratitude, and respect.  It’s a message that never gets old. Strangely, many businesses and organizations forget about saying thank you or say it in such a perfunctory way that it seems more like an automatic response than a meaningful expression. We believe relationships …

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all together now

With so much marketing taking place through a multitude of different mediums and applications, the tendency is for messages to become ever more fragmented — and more easily forgotten. start with a vision Don’t think of standards and consistency until you have clear vision about why you are important to your audience and are able to distill …

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clean up your navigation through analytics

Most things are more complicated than they need to be. Navigation is no exception. You can fairly easily see what links people use on your website using traffic evaluation tools such as Google Analytics. More importantly, these tools can show you which links people don’t visit. This can help you make informed decisions about revising …

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minimalism, trust, and some really good chocolate

Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the best at learning. That’s what I like to say as I help myself to a generous handful of research. My third. “That’s Callebaut, 54%,” Kevin …

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Komen and Planned Parenthood

Shew Design - Komen vs. Planned Parenthood

The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come in terms of captivating and motivating an audience. For those of you who haven’t followed the controversy, Komen recently announced they would (in effect) not …

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“simpler is better,” a strategy for making adaptable, scalable event graphics

Shew Design - Pickford Red Carpet event

Event graphics and messaging are great opportunities for organizations to capture interest by exploring different ideas and flavors in their communication. Shew Design takes a branded approach to event graphics, creating a few simple elements that can be easily repeated in any number of other materials. We think of this as our toolkit, with the …

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the hidden value of hidden messages – part 2

Shew Design - FedEx logo

Hidden messages, conveyed through optical illusions, puns, subliminal messages, riddles, and in jokes, have always played a unique role in visual communications. They raise questions that are fun to ask, but often impossible to answer. More than anything, they appeal to a childlike delight we all share in finding  in things ‘hidden in plain sight.’ I’ve read that …

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