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the hidden value of hidden messages
A fundamental principal about marketing communication relates to making it easy for the audience to understand what you’re trying…
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marketing
ignoring the rules
This is an enormous jar; when full, it will probably contain several thousand dollars. I like the design on…
the virtues of experimentation
Thinking about where I invest my time and energy, I look at other artists and see what I can learn from…
first steps: cloud computing
For the past year or so, our company has been gradually using more web-based applications as part of our daily…
building credibility
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message….
type management strategies
Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial…
no thank you
A recent survey by ExactTarget indicated that 70% of Facebook users don’t want marketing to be incorporated in social media…
simple ways to keep content and branding fresh
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to…
Marketing OR creativity – is it one or the other?
Marketing OR creativity – is it one or the other? In thinking about creative work, I’ve found it helpful to…
