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landing page strategies: making the most of the most valuable real estate in the world

how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up your website for the first time. This small parcel of real estate has the critical job of connecting with your audience, either by communicating information …

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making choices, creating value

Making choices, creating value. I constantly think about why people value the things they do, and how design and messaging fit into that larger picture. We recently had a project that gave me a new perspective about these eternal questions. Without giving away the details, here is the situation: the client is an inventor who …

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Komen and Planned Parenthood

Shew Design - Komen vs. Planned Parenthood

The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come in terms of captivating and motivating an audience. For those of you who haven’t followed the controversy, Komen recently announced they would (in effect) not …

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building credibility

Shew Design - fireline ad

Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring the how. As always, the process begins with focusing on your message, ideally your one message.  Deciding on a core message is often the biggest …

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when you look into the abyss…

I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate on the problem and be seduced into talking about its causes, outcomes and complexities at the expense of talking about the solution. Marketing is usually …

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