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empathy-based messaging
We recently completed an ad campaign for Cedar Male Medical, a clinic specializing in treating men to balance their testosterone…
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health care
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making choices, creating value
Making choices, creating value. I constantly think about why people value the things they do, and how design and messaging…
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Komen and Planned Parenthood
The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic…
