what makes a logo work?
Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years. A logo is always an investment. Nothing says more about…
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logos
Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences,…
the hidden value of hidden messages – part 2
Hidden messages, conveyed through optical illusions, puns, subliminal messages, riddles, and in jokes, have always played a unique role in visual communications. They raise questions that are fun to ask, but often…
the hidden value of hidden messages
speak friend and enter A fundamental principal about marketing communication relates to making it easy for the audience to understand what you’re trying to say. A message that requires serious…