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thinking beyond duct tape: logo update strategies that work

Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design.  A logo modification can correct issues that are not working in the existing logo while preserving its essential qualities and ideas make the logo a better fit for specific uses (for example social media, video, etc.) modernize the logo by …

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what makes a logo work?

Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years. A logo is always an investment. Nothing says more about a design studio’s work than the logos they create. Some hold up year after year, where others last only a few months. The difference emerges from attention to detail, thoughtfulness, …

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rebranding: when (and when not) to do it

First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions and challenges into the forefront and opens the door to planning ahead. Yet, a rebranding is not always beneficial and may create more problems than it solves. Here are some guidelines that you can use for thinking …

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brand building: five critical things people often overlook

Brand building success. As traditional media is eclipsed by new media, the concept of branding continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than ever before. Success means meeting today’s challenges, but tomorrow’s as well. Here are some strategies we’ve found helpful for building brands that people love and which stand up …

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Six ways logo families can benefit your organization’s branding strategy

Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences, relationships, and choices. Families are about marketing systems. Visually, a family of icons has one shared element that ties things together. This can be a …

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Commercial Street Night Market

The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful collaboration with Dean Fearing, who came up with the original night market idea, and Rick Mullen, who created a beautiful rendering of his vision for the market. …

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