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logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can…
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logo design
what makes a logo work?
Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years….
when to rebrand, and when not to
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions…
brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in…
Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a…
Commercial Street Night Market
The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel…
