When people think about logo design, there’s often an assumption that more detail means more meaning. But in practice, the opposite tends to be true. The logos that work best are usually the simplest ones. Not necessarily the most minimal—but the most focused. Logos have to work in the real world. A logo doesn’t live …
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo while preserving its essential qualities and ideas make the logo a better fit for specific uses (for example social media, video, etc.) modernize the logo by …
Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years. A logo is always an investment. Nothing says more about a design studio’s work than the logos they create. Some hold up year after year, where others last only a few months. The difference emerges from attention to detail, thoughtfulness, …
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions and challenges into the forefront and opens the door to planning ahead. Yet, a rebranding is not always beneficial and may create more problems than it solves. Here are some guidelines that you can use for thinking …
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than ever before. Success means meeting today’s challenges, but tomorrow’s as well. Here are some strategies we’ve found helpful for building brands that stand up to …
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences, relationships, and choices. Families are about marketing systems and they can benefit your organization’s branding strategy. Visually, a family of icons has one shared element …
