Why simple logos usually win
When people think about logo design, there’s often an assumption that more detail means more meaning. But in practice, the opposite tends to be true. The logos that work best…
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logo design
logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo…
what makes a logo work?
Some organizations use the same logo for years without needing to change them. Others seem to restlessly change them every few years. A logo is always an investment. Nothing says more about…
when to rebrand, and when not to
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions and challenges into the forefront and opens the door to planning…
brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than…
Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences,…
Commercial Street Night Market
The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful…
