type: brand

Chuckanut Builders

deliverables: logo, messaging, website, print collateral

committed to the community

We created a brand presence that was both forward-thinking and rooted in the tradition of their craft for Chuckanut Builders. Their brand consists of a simple logo, bright colors, and clear messages that speak to Chuckanut Builders’ knowledge, experience, and sensitivity to their client’s needs.

creating clarity about their building process

Chuckanut Builders staff presents clients with an oversized brochure that includes a project “road map” inside. Visualizing their process with clients creates opportunities to demonstrate their experience and the thoughtfulness of their approach and builds value for planning and design. The brochure is designed with white space in mind so that details like dates, vendors, and special circumstances are easily added to the map, making this process the first collaboration that sets the stage for many to come.

outreach and print collateral

With a brand in place the process of creating additional print materials, templates, and advertising is a streamlined process.


We built a website for Chuckanut Builders that was responsive to work on both desktop and mobile devises, and easy for staff to update with new projects.

community involvement

“Committed to the community” is more than just a tagline. Chuckanut Builders regularly supports local organizations and events, like the Subdued Stringband Jamboree. We collaborated with them to create clothing designs for staff to wear at events they sponsored.

primary colors

secondary colors

Jenny Rae

Communications Manager

Chuckanut Builders

The insight, creativity, and depth of knowledge about branding and marketing that Shew Design provided to Chuckanut Builders was amazing and beyond our initial expectations. The entire process was highly-collaborative and educational. We left armed with a better understanding of our own business and processes as well as tools to improve customer communications.

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Contact us!

115 West Magnolia, Suite 210
Bellingham, WA 98225

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