on-site educational materials
Our solution included strategically placed instructional posters throughout Larabee State Park, take-home rack cards with actionable tips, signage, and compelling social videos that extended our reach beyond the physical location. This integrated approach delivered clear, actionable conservation messaging where and when boaters needed it most, effectively balancing recreational access with environmental protection. We worked with Peak Sustainability to develop this campaign.
Bold typography and a clean layout — inspired by WPA National Parks posters — defined our overall design direction. The result needed to read clearly at a distance and hold its own against the visual noise of an active boat launch.
highlighting eelgrass and water
Multiple shades of green grounded the palette in the living ecosystem itself, reinforcing the campaign’s core subject without saying it outright. Combined with blue, representing water, the colors feel native to the waterway — familiar to boaters who spend time there, and visually aligned with what the campaign is working to protect.
