refined branding
We simplified the logo, refined the messaging, and elevated the overall look and feel for Spring Street International School. The updated identity was applied across a comprehensive suite of materials, including a detailed school booklet, brochures, information cards, and trade show signage.
welcoming and academically grounded
We chose the typography for Spring Street International School to strike a balance that reflects the school itself — welcoming and human, but academically grounded. The typeface pairing brings together friendly, approachable qualities with a sense of structure and seriousness appropriate for an educational institution.
drawn from the natural world
The palette for Spring Street International School draws directly from the natural world that defines life on San Juan Island – the deep greens of the forest, the shifting blues of the surrounding water, and the warmth of open sky. For a school that uses the island itself as a teaching environment, the colors ground the brand in the place that makes the school what it is.
At the outset of the project, Spring Street International School shared a wealth of new photography for us to work with, and we built the site to let the images lead. Spring Street is small and tight-knit, and much of its teaching happens outside the classroom — backpacking trips, shoreline studies, hours at the pottery wheel. To capture that, we created a homepage hero slideshow built around a simple phrase, “this is a classroom,” pairing the words with images of students learning far from any desk.
Refined messaging and a more visual, less text-heavy structure throughout give prospective students and families a clear and honest picture of both academic and residential life. Behind the scenes, we built their site in WordPress so the team could easily manage it themselves — editing pages and updating staff, board, and event information.
Spring Street is a small and tight-knit school, and much of its teaching happens outside the classroom. The site highlights photos of students learning far from any desk.
website features
We developed multiple databases that streamlined content management systems for tracking teachers, board members, and events.
Google Analytics installed for tracking site traffic, sources, user behavior, and additional statistics.
Key concepts and procedures explained in step-by-step processes through online documentation.
Additional security enhancements that protect the site from being hacked through brute force attacks, use of weak passwords, out-of-date plugins, and similar vulnerabilities.
Social media integration in the form of links to social media accounts, feeds, or email signups.
Support options available for making sure plugin updates, backups, training, and enhancements are available and that the site stays online.
Works on every sized device from mobile phones to desktop machines with larger monitors.
