We recently completed an ad campaign for Cedar Male Medical, a clinic specializing in treating men to balance their testosterone levels (usually including erectile dysfunction). Our messaging strategy was based on empathy-based messaging to prompt the audience to feel comfortable talking to the doctor about a difficult subject.
Making choices, creating value. I constantly think about why people value the things they do, and how design and messaging fit into that larger picture. We recently had a project that gave me a new perspective about these eternal questions. Without giving away the details, here is the situation: the client is an inventor who …
The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come in terms of captivating and motivating an audience. For those of you who haven’t followed the controversy, Komen recently announced they would (in effect) not …
