empathy-based messaging
We recently completed an ad campaign for Cedar Male Medical, a clinic specializing in treating men to balance their testosterone levels (usually including erectile dysfunction). Our messaging strategy was based using…
category
health care
making choices, creating value
Making choices, creating value. I constantly think about why people value the things they do, and how design and messaging fit into that larger picture. We recently had a project…
Komen & Planned Parenthood
The public feud between Susan G. Komen for the Cure and Planned Parenthood is an object lesson in successful strategic thinking. It’s also a sign of what is to come…