white space – an exercise in brand consistency
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While…
tag
layout
form follows function
“I would have written you a shorter letter, but I didn’t have the time.” — Mark Twain The process of developing meaningful content for websites is sometimes a bigger…
when you look into the abyss…
I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate…