“I would have written you a shorter letter, but I didn’t have the time.” — Mark Twain The process of developing meaningful content for websites is sometimes a bigger challenge than the technical construction of the website itself. One reason for this is that there is essentially no limit to need. The freeform nature …
Thinking about where I invest my time and energy, I look at other artists and see what I can learn from the decisions they’ve made. Without a doubt, the best creative people I know are people who have made a life choice of doggedly exploring new ways of working and thinking about their craft – whatever …
For the past year or so, our company has been gradually using more web-based applications as part of our daily work. So far, the process has been an unqualified success. Cloud computing not only allows us to work more efficiently but it has given us new resources that open the door to a whole new …
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring the how. As always, the process begins with focusing on your message, ideally your one message. Deciding on a core message is often the biggest …
A recent project we recently completed for our longtime friend and collaborator Christina Wright became a little object lesson in the art of being invisible. The project was a monograph of the paintings of Ann B Kobdish (Christina’s late mother). The quality of Ann’s work is impressive, and we immediately understood that we would be …
I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate on the problem and be seduced into talking about its causes, outcomes and complexities at the expense of talking about the solution. Marketing is …
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most out of your investment. the cost of complexity The problem some organizations encounter is undergoing a complicated and detailed process, and then falling short when it’s …
