the virtues of experimentation
Thinking about where I invest my time and energy, I look at other artists and see what I can learn from the decisions they’ve made. Without a doubt, the best creative…
category
marketing
first steps: cloud computing
For the past year or so, our company has been gradually using more web-based applications as part of our daily work. So far, the process has been an unqualified success….
building credibility
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring…
type management strategies
Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial role in building a consistent presence across multiple forms of…
simple ways to keep content and branding fresh
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most…