Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo…
Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the…
I thought The Devil Wears Prada had a wonderful insight into the culture of design and the mindset of designers. You may be able tell at a glance that I…
Garamond is one of a handful of typefaces that designers of all eras return to again and again. Apple used the condensed form in the late eighties, and it became…
The combination of new location, a daily bike commute, and quick daily walks have made Becca and I much more sensitive to the changing seasons this year. Readers of previous…
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring…
Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial role in building a consistent presence across multiple forms of…
