Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo while preserving its essential qualities and ideas make the logo a better fit for specific uses (for example social media, video, etc.) modernize the logo by …
Research plays a crucial part in creating good design, and so a designer’s life is essentially a never-ending series of opportunities to learn. The best designers are really the best at learning. That’s what I like to say as I help myself to a generous handful of research. My third. “That’s Callebaut, 54%,” Kevin informs …
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring the how. As always, the process begins with focusing on your message, ideally your one message. Deciding on a core message is often the biggest …
Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial role in building a consistent presence across multiple forms of media. Yet, type is something few businesses use effectively, with even large established companies continuously making arbitrary choices with type. Not having type management strategies in …
