Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors…
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Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences,…
Thanking your clients and customers
We learn the importance of saying thanks at an early age. “Thank you” communicates appreciation, gratitude, and respect. It’s a message that never gets old. Strangely, many businesses and organizations…
Commercial Street Night Market
The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful…
Free hiking guides for hiking Mt. Baker: second edition available today
The Mt. Baker Hiking Guides we designed and produced for Baker Birch Bay Tourism last year were a great success and a second print run was completed this month. Go…
customized folders can make your proposals look great
We have used our letterpress quite a few times to print onto presentation folders for clients. We recently completed a proposal delivery system for 2020 LED, including a letterpressed presentation…
Poster design for KulshanCLT’s Annual Community Party
We recently completed this Poster design for KulshanCLT’s Annual Community Party. KulshanCLT wanted to hold their annual event this year in a location that most people could bike or walk…
Bluegrass Bash poster design
Animals As Natural Therapy has an annual fundraiser live music event at their farm, and this year we donated the Blugrass Bash poster design to help increase awareness and attendance….
empathy-based messaging
We recently completed an ad campaign for Cedar Male Medical, a clinic specializing in treating men to balance their testosterone levels (usually including erectile dysfunction). Our messaging strategy was based using…
Chuckanut Builders t-shirt
Long time supporters of the Subdued Stringband Jamboree, Chuckanut Builders wanted to have shirts designed and produced to wear and show their involvement with this popular event. In collaboration with…
all together now – standards and consistency
With so much marketing taking place through a multitude of different mediums and applications, the tendency is for messages to become ever more fragmented — and more easily forgotten. start…
experience as message
Framing marketing communications in terms of experience opens up new opportunities for engaging your audience. Our Be in Bellingham campaign is one example of this thinking at work; another is…
experiences > things
A paradox of destination marketing is that while each destination is unique in its own way, the materials and messages people use for different destinations are often indistinguishable from one…
standing out, fitting in
“Just to make this stand out” is to design what “Trust me. This is going to work” is to buddy movies. Both phrases tend to lead to fiascoes of one…
victory has a thousand parents
Years ago, my initial interpretation of the phrase “victory has a thousand parents, but defeat is an orphan” was a cynical one. My take on it was that if a…
print intentionally
Despite all predictions to the contrary, print communications still play a crucial role in how organizations reach out to their audience. Print has changed, though. It is now more an…
clean up your navigation through analytics
Most things are more complicated than they need to be. Navigation is no exception. You can fairly easily see what links people use on your website using traffic evaluation tools…
artwalk with us
It’s the first Friday of the month. Where will you typically find us that night? At Bellingham’s Artwalk. Downtown is bustling with people going from gallery to gallery, taking breaks…
hey, dummy
While developing a packaging concept for a high end manufacturer, we encountered some feedback from a friend of the client who recommended we take an alternate approach. His advice was,…
