Having just completed the installation of the new version of Office, I was struck by the new default appearance of good old Microsoft Word. Documents now appear with a very minimal, non-graphical interface at the top of the screen, and a nondescript blank page below. The message of this design choice is clear: the application …
I had coffee with a friend this week who asked me for my thoughts on a brochure draft. The purpose of the brochure was to encourage people to donate to an organization that protects communities from a mechanical failure that can result in enormous harm and loss of life. The writing was straightforward enough, but …
Color is the place where our brain and the universe meet. – Paul Klee Though our eyes can distinguish millions of different shades of colors, our color vocabulary is limited in comparison – about thirty words in all. As a species, those words – colorful language – enter vocabulary at a snail’s pace, using a …
Imagine picking up an object and suddenly experiencing a flood of voices filling your mind, not from a physical location near you but from anyone, anywhere– perhaps even from people who lived hundreds or thousands of years before you were born. Now imagine that the object you’ve picked up is a book. The ability to …
Who doesn’t like penguins? I’ve always loved them, but I hadn’t learned until very recently about how they’re camouflaged. When swimming, their predominantly white bellies help them blend in with a reflective water surface when seen from below by predators such as orca whales or leopard seals. When seen from above, their dark backs naturally blend with …
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most out of your investment. the cost of complexity The problem some organizations encounter is undergoing a complicated and detailed process, and then falling short when it’s …
