Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors…
category
printing
Thanking your clients and customers
We learn the importance of saying thanks at an early age. “Thank you” communicates appreciation, gratitude, and respect. It’s a message that never gets old. Strangely, many businesses and organizations…
Free hiking guides for hiking Mt. Baker: second edition available today
The Mt. Baker Hiking Guides we designed and produced for Baker Birch Bay Tourism last year were a great success and a second print run was completed this month. Go…
customized folders can make your proposals look great
We have used our letterpress quite a few times to print onto presentation folders for clients. We recently completed a proposal delivery system for 2020 LED, including a letterpressed presentation…
experience as message
Framing marketing communications in terms of experience opens up new opportunities for engaging your audience. Our Be in Bellingham campaign is one example of this thinking at work; another is…
print intentionally
Despite all predictions to the contrary, print communications still play a crucial role in how organizations reach out to their audience. Print has changed, though. It is now more an…
minimalism, trust, and some really good chocolate
Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the…
happy accidents
Francis Ford Coppola said, “Art is partly being available to accidents that fall into your lap.” I agree. I have experienced some of these seemingly lucky accidents while printing, through…
white space – an exercise in brand consistency
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While…
an open love letter to Garamond
Garamond is one of a handful of typefaces that designers of all eras return to again and again. Apple used the condensed form in the late eighties, and it became…
printing in the digital age
A recent New York Times article discussing print vs. e-books for children suggests that even many avid Kindle and iPad digital book readers prefer printed books over digital for their…