telling your color story
“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to create a successful color palette I seem to rely on…
tag
branding
logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo…
chameleon no more! strategies for branding your website
“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very well. Perhaps too well, because the approach people use for building websites…
when to rebrand, and when not to
First do no harm! A rebranding process is an opportunity to rethink and realign your organization’s core marketing and communications. It brings assumptions and challenges into the forefront and opens the door to planning…
brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than…
Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors…
Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences,…
Chuckanut Builders t-shirt
Long time supporters of the Subdued Stringband Jamboree, Chuckanut Builders wanted to have shirts designed and produced to wear and show their involvement with this popular event. In collaboration with…
the devil uses Archer
I thought The Devil Wears Prada had a wonderful insight into the culture of design and the mindset of designers. You may be able tell at a glance that I…
white space – an exercise in brand consistency
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While…
“simpler is better,” a strategy for making adaptable, scalable event graphics
Event graphics and messaging are great opportunities for organizations to capture interest by exploring different ideas and flavors in their communication. Shew Design takes a branded approach to event graphics,…