telling your color story
“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to create a successful color palette I seem to rely on…
category
branding
planning for a successful web design project
As with any project, planning can help you save money and time on your web project. Here are some tips that can help you prepare for a successful web design…
logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo…
chameleon no more! strategies for branding your website
“all websites look the same” It was a long time coming, but the tools for creating responsive websites work, and work very well. Perhaps too well, because the approach people use for building websites…
websites on a budget: negotiation and collaboration strategies that work
time, quality, money A time-honored project management principal is that you can pick only two of the above for any project. Whether this is idea is true or not, the concept of framing…
brand building: five critical things people often overlook
Brand building success. As traditional media is eclipsed by new media, the concept of brand building continues to change in unexpected ways. Speed, adaptability, and collaboration are more important than…
website redesign? Six things to consider.
six things to look for in a website redesign Every website is different; yet, the best sites always have a few things in common. As you consider a website redesign…
simple ways to keep content and branding fresh
the cost of complexity Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to…
landing page strategies: making the most of the most valuable real estate in the world
how web design and messaging can strengthen your brand The most valuable piece of property in the world is the seven square inches your prospective client sees when pulling up…
Six ways online libraries can strengthen your brand
If you use WordPress or another content management system, you already have the ability to provide new and prospective clients with documents through your website. This capability opens up doors…
Six ways logo families can benefit your organization’s branding strategy
Families of logos and icons are powerful ways of connecting with clients and customers. Where a single logo communicates a single thing, a family of logos talks about similarities, differences,…
Free hiking guides for hiking Mt. Baker: second edition available today
The Mt. Baker Hiking Guides we designed and produced for Baker Birch Bay Tourism last year were a great success and a second print run was completed this month. Go…
simple ways to keep content and branding fresh
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most…