telling your color story
“How do you create your color palettes?” I’ve been asked that quite a few times over the years. Sometimes to create a successful color palette I seem to rely on…
category
color
logo update strategies that work: thinking beyond duct tape
Replace or repair? First, do no harm. In many cases, it makes sense to modify rather than replace a logo design. A logo modification can correct issues that are not working in the existing logo…
Commercial Street Night Market
The Commercial Street Night Market opened last week with great success. Shew Design created a logo and a look and feel for the project. We extend our thanks to a successful…
minimalism, trust, and some really good chocolate
Research plays a crucial part of creating good design, and so a designer’s life is essentially a never ending series of opportunities to learn. The best designers are really the…
happy accidents
Francis Ford Coppola said, “Art is partly being available to accidents that fall into your lap.” I agree. I have experienced some of these seemingly lucky accidents while printing, through…
white space – an exercise in brand consistency
Recently, towards the end of a branding phase for a client, we were finalizing page designs for their website. The site was essentially a reproduction of the paper materials. While…
variations on a theme
The combination of new location, a daily bike commute, and quick daily walks have made Becca and I much more sensitive to the changing seasons this year. Readers of previous…
building credibility
Thinking about structure in your marketing materials is about how you decide to use visual relationships to reinforce your message. It means thinking beyond what is being said, and exploring…
creating cohesion
A holiday card commissioned by the Port of Bellingham became a little object lesson in design. The assignment was simple enough: use a series of historical photos to convey a message of…
colorful language
Color is the place where our brain and the universe meet. – Paul Klee Though our eyes can distinguish millions of different shades of colors, our color vocabulary is limited…