when you look into the abyss…
I’ve noticed how problem solvers often become strangely “infected” with and by the problems they are attempting to solve. In communications projects, this translates into a tendency to unconsciously fixate…
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print ad campaign for Chocolate Necessities
We recently completed a print ad campaign for Chocolate Necessities. They not only make some of the finest chocolate you’ll ever taste, but they offer some unique truffle flavor combinations…
type management strategies
Type is present in essentially all marketing communications. Other than color, perhaps no other visual element plays a more crucial role in building a consistent presence across multiple forms of…
the blank page
Having just completed the installation of the new version of Office, I was struck by the new default appearance of good old Microsoft Word. Documents now appear with a very…
The Treachery of Images
I had coffee with a friend this week who asked me for my thoughts on a brochure draft. The purpose of the brochure was to encourage people to donate to…
colorful language
Color is the place where our brain and the universe meet. – Paul Klee Though our eyes can distinguish millions of different shades of colors, our color vocabulary is limited…
the voices in your head
Imagine picking up an object and suddenly experiencing a flood of voices filling your mind, not from a physical location near you but from anyone, anywhere– perhaps even from people…
context is everything
Who doesn’t like penguins? I’ve always loved them, but I hadn’t learned until very recently about how they’re camouflaged. When swimming, their predominantly white bellies help them blend in with a…
simple ways to keep content and branding fresh
Keeping your website and social media feeds up to date can be time-consuming and complicated, so it’s worth taking a little time to invest in a planning process to ensure you are getting the most…